{"id":9382,"date":"2026-03-25T11:21:48","date_gmt":"2026-03-25T10:21:48","guid":{"rendered":"https:\/\/www.ccooservicios.es\/santander\/?p=9382"},"modified":"2026-03-25T11:21:49","modified_gmt":"2026-03-25T10:21:49","slug":"modernidad-digital-en-la-era-de-cuentame","status":"publish","type":"post","link":"https:\/\/www.ccooservicios.es\/santander\/actualidad\/modernidad-digital-en-la-era-de-cuentame\/","title":{"rendered":"Modernidad digital&#8230; en la era de \u00abCu\u00e9ntame\u00bb"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Banco Santander vende modernidad digital ante sus accionistas, pero mantiene a su plantilla en la era de \u201cCu\u00e9ntame\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan anuncia en su presentaci\u00f3n de resultados, Banco Santander pone a la inteligencia artificial en el centro de su nueva estrategia para convertirse en un banco \u201cnativo en IA\u201d y modernizar y liderar el cambio hacia una banca m\u00e1s personalizada, \u00e1gil y eficiente.<br>Por contra, en las oficinas y departamentos seguimos anclados en el pasado donde la Direcci\u00f3n Comercial cree que los resultados s\u00f3lo se obtienen a base de reducci\u00f3n de costes laborales, presi\u00f3n comercial y prolongaciones de jornada.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>\u00bfCU\u00c1L ES EL M\u00c9TODO SANTANDER?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRESI\u00d3N COMERCIAL<\/strong><br>Se limita al m\u00e1ximo la autonom\u00eda. Se marcan objetivos inalcanzables y, desde direcci\u00f3n comercial, se presiona a diario para que se consigan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FALTA DE RECURSOS<\/strong><br>Se reduce paulatinamente el personal obligando a la plantilla restante a asumir cada vez m\u00e1s carga de trabajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AHORRO DE COSTES OPERATIVOS<\/strong><br>Se reduce el personal operativo a un ritmo m\u00e1s acelerado que la digitalizaci\u00f3n, obligando a la plantilla a asumir el trabajo operativo que sigue existiendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CCOO<\/strong> seguiremos luchando para recuperar la dignidad de nuestra profesi\u00f3n y para que el futuro del sector bancario no se construya sobre comportamientos t\u00f3xicos y reducci\u00f3n de costes, sino sobre un equilibrio real entre los resultados econ\u00f3micos y el bienestar laboral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.ccooservicios.es\/santander\/wp-content\/uploads\/sites\/12\/2026\/03\/20260325-22-Modernidad-Digital.-En-la-Era-de-Cuentame-2.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:clamp(15.197px, 0.95rem + ((1vw - 6.4px) * 1.219), 23px);\"><strong>El poder de cambiar las cosas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" controls src=\"https:\/\/www.ccooservicios.es\/santander\/wp-content\/uploads\/sites\/12\/2026\/03\/20260325-22-Modernidad-Digital.-En-la-Era-de-Cuentame.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color red-message wp-elements-2 wp-block-paragraph\"><strong><a href=\"https:\/\/www.ccooservicios.es\/santander\/wp-content\/uploads\/sites\/12\/2026\/03\/20260325-22-Modernidad-Digital.-En-la-Era-de-Cuentame-1.pdf\" id=\"https:\/\/www.ccooservicios.es\/santander\/wp-content\/uploads\/sites\/12\/2026\/03\/20260227-CCOOnews-293.-Delega-tus-Acciones-en-CCOO.-Evaluacion-Riesgos-Psicosociales.pdf\">Leer comunicado en PDF<\/a><a href=\"https:\/\/www.ccooservicios.es\/santander\/wp-content\/uploads\/sites\/12\/2026\/01\/20260114-2-Es-Necesario-un-Protocolo-de-Emergencias.pdf\"><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banco Santander vende modernidad digital ante sus accionistas, pero mantiene a su plantilla en la era de \u201cCu\u00e9ntame\u201d Seg\u00fan anuncia en su presentaci\u00f3n de resultados, Banco Santander pone a la inteligencia artificial en el centro de su nueva estrategia para convertirse en un banco \u201cnativo en IA\u201d y modernizar y liderar el cambio hacia una [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","editor_notices":[],"footnotes":""},"categories":[162],"tags":[45,164,165],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-incentivos","tag-salario","tag-trienios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modernidad digital... en la era de &quot;Cu\u00e9ntame&quot; - Santander<\/title>\n<meta name=\"description\" content=\"El a\u00f1o pasado ya te lo explicamos pero nos parece lo suficientemente importante como para refrescar el asunto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccooservicios.es\/santander\/actualidad\/modernidad-digital-en-la-era-de-cuentame\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modernidad digital... en la era de &quot;Cu\u00e9ntame&quot; - Santander\" \/>\n<meta property=\"og:description\" content=\"El a\u00f1o pasado ya te lo explicamos pero nos parece lo suficientemente importante como para refrescar el asunto\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ccooservicios.es\/santander\/actualidad\/modernidad-digital-en-la-era-de-cuentame\/\" \/>\n<meta property=\"og:site_name\" content=\"Santander\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T10:21:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T10:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ccooservicios.es\/santander\/wp-content\/uploads\/sites\/12\/2026\/03\/cuentame-2.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"santanderccoo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"santanderccoo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ccooservicios.es\\\/santander\\\/actualidad\\\/modernidad-digital-en-la-era-de-cuentame\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ccooservicios.es\\\/santander\\\/actualidad\\\/modernidad-digital-en-la-era-de-cuentame\\\/\"},\"author\":{\"name\":\"santanderccoo\",\"@id\":\"https:\\\/\\\/www.ccooservicios.es\\\/santander\\\/#\\\/schema\\\/person\\\/da1333e876f00ea0fb6db1f48343dd05\"},\"headline\":\"Modernidad digital&#8230; 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