{"id":8366,"date":"2015-08-13T10:38:37","date_gmt":"2015-08-13T08:38:37","guid":{"rendered":"https:\/\/www.ccooservicios.es\/caser\/zona\/estatales\/curso-marketing-digital\/"},"modified":"2026-04-28T19:38:14","modified_gmt":"2026-04-28T17:38:14","slug":"curso-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.ccooservicios.es\/caser\/comunicados\/curso-marketing-digital\/","title":{"rendered":"CURSO MARKETING DIGITAL"},"content":{"rendered":"<p><strong style=\"text-align:justify\">A continuaci\u00f3n os informamos del curso que&nbsp;pod\u00e9is&nbsp;realizar de Marketing Digital, sobre la utilizaci\u00f3n de redes sociales y otras herramientas web para gesti\u00f3n comercial y marketing.&nbsp;<\/strong><\/p>\n<div style=\"text-align:justify\"><strong>El plazo de inscripci\u00f3n es hasta el 01\/10\/2015<\/strong><\/div>\n<p style=\"text-align:justify\">OBJETIVOS<\/p>\n<p style=\"text-align:justify\">Dotar<br \/>\nde los conocimientos t\u00e9cnicos necesarios que permitan a los y las participantes<br \/>\ndise\u00f1ar un Plan de Marketing digital.&nbsp;<\/p>\n<p style=\"text-align:justify\">Conocer las herramientas que internet ofrece para<br \/>\nsu aplicaci\u00f3n y desarrollo en la actividad profesional.<\/p>\n<p style=\"text-align:justify\">Analizar el uso y acceso a las redes sociales como<br \/>\nel medio m\u00e1s importante en las nuevas comunidades virtuales.<\/p>\n<p style=\"text-align:justify\">\n<\/p>\n<p style=\"text-align:justify\">OBJETIVOS ESPEC\u00cdFICOS<\/p>\n<p style=\"text-align:justify\">\n1. Conocer las nuevas formas de comunicaci\u00f3n en<br \/>\ninternet y su influencia en los \u00e1mbitos empresariales.&nbsp;<br \/>\n2. Dotar al alumnado de los conocimientos necesarios<br \/>\npara identificar las herramientas m\u00e1s comunes de la Web 2.0 y sus ventajas para<br \/>\nla empresa.&nbsp;<br \/>\n3. Aprovechar el fen\u00f3meno de las redes sociales y<br \/>\nprofesionales: Linkedln, Xing, Facebook, Myspace, Tuenti, etc.&nbsp;<br \/>\n4. Dotar al alumnado de las herramientas necesarias<br \/>\npara realizar una campa\u00f1a de marketing online utilizando las redes sociales y<br \/>\nlas herramientas 2.0.&nbsp;<br \/>\n5. Conocer cu\u00e1les son las ventajas de contratar un<br \/>\nespacio en youtube para colgar los v\u00eddeos corporativos.&nbsp;<br \/>\n6. Capacitar al alumnado para enviar informaci\u00f3n<br \/>\ncorporativa y participar en conversaciones en la red sobre sus servicios o<br \/>\nproductos.&nbsp;<br \/>\n7. Detectar las mejores formas de uso de los<br \/>\nblogs, microblogging, podcasts, y Wikis y su aplicaci\u00f3n en los entornos<br \/>\ncorporativos.&nbsp;<br \/>\n8. Conocer las fases que han de seguirse para una<br \/>\ncorrecta implantaci\u00f3n de las herramientas de la Web 2.0 y evitar errores.&nbsp;<br \/>\n9. Analizar casos reales: cu\u00e1les est\u00e1n siendo los<br \/>\nmodelos de \u00e9xito y fracaso de la Web 2.0 en la empresa.&nbsp;<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\" width=\"100%\" style=\"\" width:100.0%;background:white;border-collapse:collapse;border:none;border-width:1px;border-style:solid;padding:0cm=\"\" 0cm=\"\" 0cm\"\"=\"\">\n<tbody>\n<tr>\n<td width=\"18%\" style=\"\" width:18.0%;border:none;background:transparent;padding:6.0pt=\"\" 6.0pt=\"\" 0cm\";vertical-align:top\"=\"\">\n<p style=\"\" margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;line-height:10.8pt\"\"=\"\"><strong><\/strong><\/p>\n<\/td>\n<td>\n<p style=\"\" margin-bottom:3.0pt;text-align:justify;line-height:10.8pt\"\"=\"\"><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"Apple-tab-span\" style=\"white-space:pre\">                    <a href=\"http:\/\/www.ccoontigocampus.es\/formacion-subvencionada\/solicitud-1211\/32\/441\/\"><img decoding=\"async\" src=\"https:\/\/www.ccooservicios.es\/caser\/wp-content\/uploads\/sites\/32\/2026\/04\/btn-solicitar-curso.avif\"><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A continuaci\u00f3n os informamos del curso que&nbsp;pod\u00e9is&nbsp;realizar de Marketing Digital, sobre la utilizaci\u00f3n de redes sociales y otras herramientas web para gesti\u00f3n comercial y marketing.&nbsp; El plazo de inscripci\u00f3n es hasta el 01\/10\/2015 OBJETIVOS Dotar de los conocimientos t\u00e9cnicos necesarios que permitan a los y las participantes dise\u00f1ar un Plan de Marketing digital.&nbsp; Conocer las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","editor_notices":[],"footnotes":""},"categories":[172,185],"tags":[],"class_list":["post-8366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados","category-formacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CURSO MARKETING DIGITAL - caser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccooservicios.es\/caser\/comunicados\/curso-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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